Playa is the place to be for visitors of all types and nationalities. Everyone from honey-mooners and divers to singles, couples and families finds their place in what's considered the region's capital and commercial center.

Less than an hour's drive south of Cancun's international airport, Playa is the place to be with a host of exciting activities, and is the envy of the Caribbean.

A block away from Playa's pwder-white beaches you will find 5th Avenue (Quinta Avenida). Exclusively for pedestrians, it runs north and south paralleling the beach. A variety of shops and boutiques, intimate hotels and a dazzling array of restaurants and cafés line both sides of the avenue.

There are several beach clubs like Mamita's, Playa Tukan and Coco Beach where you can rent a lounge chair and palapa by the sea, and enjoy a drink and fresh seafood.
Watersports buffs have it made in Playa del Carmen. Choose from snorkeling or scuba diving, sailing, kayaking, windsurfing, kite surfing, sky diving, parasailing and more.

Whorthwhile excursions include trips to the Maya archaeological sites of Tulum and Coba

PlayaCar is a few steps south of Playa del Carmen. An upscale enclave, Playacar has an 18-hole golf course, three Maya archaeological sites, posh all-inclusive resorts, private villas and a beach to write home about.

Many visitors become so enchanted with Playacar, they never want to leave.